A website I stumbled across through del.icio.us today, Demon @ Thus, has a great short article on writing for the web. The article covers 10, easy-to-understand points, from which I shall paraphrase:
- Keep in mind what you want to convey
- Understand how people read and use the web
- Be succinct and get to the point
- Avoid linguistic complexity
- Break up the text into digestable bits
- Structure the information architecture content of each piece
- Be aware of design
- Provide detail
- Place objectivity above showmanship
- Write with a consistent style
Since writing for the web is one of the biggest parts of (white hat) SEO, it’s probably a subject I will attempt to focus on more here at SEOmoz.
